PubPol+

Political & Advocacy Advertising

Smarter political advertising for campaigns that want to win more races, reach more voters, and spend more efficiently.

PubRev+ offers a dedicated political and advocacy advertising service, giving Democratic campaigns, advocacy organizations, and public affairs agencies access to premium inventory, specialist adtech infrastructure, and campaign measurement tools built on over 25 years of mobile and digital advertising expertise.

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From goal to action

A clearer path from campaign objective to voter action.

  1. Campaign goal

    Define the voter action, audience, and outcome that matter.

  2. The right screens

    Reach people across premium CTV, mobile, and out-of-home environments.

  3. Real-time measurement

    Connect CTV exposure to the outcomes your campaign needs to improve.

  4. More working media

    Optimize continuously and put more of the budget into reaching voters.

Why direct matters

More of every budget can reach the voter.

Because PubRev+ works directly with publishers with no intermediaries, significant cost savings are passed straight to campaigns, giving them access to top-tier inventory at a fraction of the typical market rate.

We also work with advocacy organizations on an evergreen basis, not just during election cycles, making us a long-term partner for causes that matter year-round.

  1. Campaign or organizationGoal and audience
  2. PubRev+Planning, activation, measurement
  3. Premium publisher inventoryCTV, mobile, and DOOH

What we offer

Four channels. One accountable media path.

Build the mix around the campaign objective, then measure and optimize it as the audience responds.

CTV Advertising

Premium CTV inventory across some of the world's biggest streaming platforms and live sports networks, with precise voter targeting and no minimum spend requirements, meaning more of every dollar reaches a voter.

  • Premium streaming and live sports
  • Precise voter targeting
  • No minimum spend

In-App and Rewarded Video

One of the most powerful and underutilized formats in political advertising. PubRev+ brings more than 25 years of mobile expertise to campaigns, with access to premium in-app inventory and deep knowledge of how to make it perform. Rewarded video ads are watched voluntarily by users in exchange for in-game rewards, delivering exceptionally high completion rates and highly engaged audiences. A branded interactive landing page can also run at the end of a video at no extra cost.

  • Premium in-app inventory
  • Voluntary video viewing
  • Branded interactive landing page at no extra cost

CTV ROAS Attribution

We provide a clear view of what your CTV spend is actually delivering. Using custom attribution technology, PubRev+ tracks any outcome event in real time, giving campaigns the ability to continuously optimize toward the audiences most likely to take action. This capability does not yet exist as a packaged product anywhere else in the political advertising market.

  • Real-time outcome tracking
  • Continuous audience optimization
  • A capability not yet packaged elsewhere in the political advertising market

Digital Out of Home

Voter outreach in salons, bars, restaurants, hotels, waiting rooms, and airports across the country. DOOH is ideal for awareness and brand uplift campaigns at the start of the marketing funnel.

  • High-attention real-world environments
  • Local and national reach
  • Built for awareness and brand uplift

Flexible integration

Add the inventory. Keep the workflow.

Our inventory connects to your existing setup with no friction and no need to change existing workflows. Campaigns can use our DSP or simply add PubRev+'s inventory to their existing DSP of choice.

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Who it is for

Built for campaigns, causes, and the agencies behind them.

Campaigns

Efficient, high-quality media buying for voter persuasion, mobilization, and donation drives.

Advocacy organizations

Evergreen issue campaigns around voting rights, climate justice, reproductive health, universal healthcare, and more.

Public affairs agencies

A specialist adtech partner for programmatic execution, CTV, in-app, and DOOH within an integrated campaign.

Our track record

Experience across campaigns, causes, technology, and entertainment.

Political and advocacy

  • Adam Schiff
  • New Day Nevada
  • Tatiana Matta
  • Julia Peacock
  • Great Plains Action Society
  • Indivisible

Technology and entertainment

  • Nokia
  • AOL
  • Ellen
  • Scopely
  • Warner Bros.
  • Microsoft
  • TMZ

Put the media to work

Ready to reach more voters?

Whether you are running a campaign, managing an advocacy program, or looking for a smarter way to spend political media budgets, we’d love to hear from you.

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