About PubRev+

Publisher-first. Values-led.

PubRev+ is a publisher-first mobile games studio and SSP. We publish mobile games and apps, operate a supply-side platform built around publisher needs, and channel our infrastructure toward humanitarian causes and advocacy campaigns that create real change.

Experience in context

No one discipline explains an advertising business.

PubRev+ brings commercial, technical, operational, product, and quality perspectives into the same publisher conversation.

Publishing and games

Firsthand exposure to the product, audience, release, and user-experience choices behind advertising inventory.

Apps · Games · Product

Programmatic operations

Experience with the infrastructure, transactions, reporting, and partner relationships that connect supply and demand.

In-app · CTV · Display · Video

Quality and support

Attention to inventory integrity, IVT, ad quality, supply-chain transparency, and the human process around difficult decisions.

Review · Escalation · Accountability

Values as actions

Our standards are set by what we do.

Publishers should be able to expect all of these from us, every time.

Explain: Each one of our recommendations comes with the reasoning, the economics, and the tradeoffs behind it.
Document: We write down scope, ownership, decisions, and next steps so that nothing gets lost.
Challenge: When a default setting or an industry norm works against a publisher’s interests, we say so.
Escalate: Commercially important issues get to the right person quickly, and we don’t let anything sit.
Adapt: Every publisher’s inventory, users, stack, and constraints are different, and we work around yours.

Who is behind PubRev+

Charlie Castell

Founder and CEO

Charlie Castell is the founder and CEO of PubRev+, a mobile adtech veteran with over 20 years in mobile gaming and advertising. Before founding PubRev+ in 2018, he held senior roles at Warner Bros., Scopely, and TextNow. He created Rebuild Ukraine in 2021, the world’s first philanthro-game, and is also the co-founder of the Face the Music Collective, which aims to inspire social action through music.

Get in touch

Industry involvement

A healthier verification system works better for everyone.

PubRev+ supports independent ad quality and IVT oversight, transparent methodology, and a comprehensive process for publishers to understand and engage with how their inventory is evaluated.

A direct route to PubRev+.

Company PubRev+ LLC

Office 2219 Main St
Unit #504
Santa Monica, CA 90405

Contact Get in touch