PubRev+ LLC (“PubRev+,” “we,” “us,” or “our”) operates the PubRev+ supply-side platform and related services. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at pubrevplus.com, use our platform, or otherwise interact with our services.
1. Company Information
PubRev+ LLC
2219 Main St
Unit #504
Santa Monica, CA 90405
Email: enquiries@pubrevplus.com
2. Information We Collect
2.1 Information You Provide
When you interact with our website or platform, we may collect information you voluntarily provide, including:
- Name, email address, and company name when you fill out contact or registration forms
- Business information such as job title, company size, and advertising inventory details when you apply to become a publisher or demand partner
- Communications you send to us, including support requests and inquiries
- Payment and billing information necessary to process transactions
2.2 Information Collected Automatically
When you visit our website or use our platform, we may automatically collect:
- Device information (device type, operating system, browser type and version)
- Log data (IP address, access times, pages viewed, referring URL)
- Cookies and similar tracking technologies (see Section 6 below)
2.3 Advertising Data
As a supply-side platform, PubRev+ processes advertising data in the course of facilitating programmatic ad transactions. This may include:
- Device advertising identifiers (IDFA, GAID, or equivalent)
- IP addresses (which may be truncated or hashed for privacy)
- Contextual signals such as app name, bundle ID, content URL, content categories, and device characteristics
- Bid request and bid response data exchanged with demand-side platforms (DSPs)
- Ad impression, click, and viewability data
PubRev+ does not intentionally collect or process sensitive personal data categories (such as health, financial, or biometric data) through its advertising platform.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve our supply-side platform and services
- To facilitate programmatic advertising transactions between publishers and demand partners
- To communicate with you about your account, inquiries, or business relationship
- To detect, prevent, and address fraud, invalid traffic, and security issues
- To comply with legal obligations, including ads.txt and sellers.json transparency requirements
- To generate aggregated, de-identified analytics and reporting for our partners
- To enforce our terms of service and protect the rights and safety of our users
4. How We Share Your Information
We may share information with the following categories of recipients:
- Demand-side platforms (DSPs): To facilitate real-time bidding and ad transactions on behalf of publishers
- Publishers and supply partners: To provide reporting, analytics, and optimization services
- Fraud detection and verification vendors: To ensure traffic quality and brand safety (e.g., HUMAN, IAS, DoubleVerify)
- Service providers: To support our infrastructure, hosting, analytics, and business operations
- Legal and regulatory authorities: When required by law, regulation, or legal process
We do not sell personal information as defined by the California Consumer Privacy Act (CCPA). To the extent that our processing of advertising data constitutes a “sale” or “sharing” under applicable law, users may opt out as described in Section 8 below.
5. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, maintain our business relationship with you, comply with legal obligations, resolve disputes, and enforce our agreements. Advertising transaction data is generally retained for up to 18 months, after which it is aggregated or deleted.
6. Cookies and Tracking Technologies
The public website does not currently configure nonessential analytics or advertising cookies. Technologies that may be relevant across the website and platform include:
- Essential technologies. Used when required for hosting, security, or service delivery.
- Analytics technologies. Used only if an approved analytics service is configured.
- Advertising technologies. May be used in connection with PubRev+ platform services rather than the public marketing pages.
The specific technologies active on this website depend on the services PubRev+ has approved and configured. See the Cookie Policy for the current website configuration and browser controls. Disabling essential cookies may affect site functionality.
7. Data Security
We implement appropriate technical and organizational measures to protect information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit and at rest, access controls, regular security assessments, and monitoring. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Your Rights and Choices
Depending on your jurisdiction, you may have certain rights regarding your personal information:
- Access. Request a copy of the personal information we hold about you.
- Correction. Request correction of inaccurate information.
- Deletion. Request deletion of your personal information, subject to legal exceptions.
- Opt out of sale or sharing. If applicable under your state’s privacy law, opt out of the sale or sharing of personal information.
- Opt out of targeted advertising. You may opt out of interest-based advertising by visiting the NAI opt-out page or the DAA opt-out page.
To exercise any of these rights, contact us at enquiries@pubrevplus.com. We will respond within the timeframes required by applicable law.
9. Children’s Privacy
PubRev+ does not knowingly collect personal information from children under the age of 13 (or the applicable age of consent in your jurisdiction). Our platform is designed for use by businesses and professionals. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.
10. International Data Transfers
PubRev+ is based in the United States. If you access our services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. We take steps to ensure that data transfers comply with applicable legal requirements.
11. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These include the right to know what personal information we collect, the right to delete, the right to correct, and the right to opt out of the sale or sharing of personal information. To submit a request, email enquiries@pubrevplus.com. We will not discriminate against you for exercising your privacy rights.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated policy.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, contact us at:
PubRev+ LLC
2219 Main St
Unit #504
Santa Monica, CA 90405
Email: enquiries@pubrevplus.com