Brand
We're Taking Connected TV Advertising To The Next Level
PubRev+ brings a combination cutting edge technology and old school personal service to Connected/Smart TV advertising
Our team has over 50 years of digital advertising expertise
Targeting
Use our industry leading targeting capabilities to learn about the 'what, when, where, and how' of users without sharing the 'who'. With a greater understanding of the consumer in a privacy-compliant way, you can identify relevant consumers, understand their preferences and behaviors and deliver truly relevant advertising.
Our game-changing intelligence tools show you where OTT/CTV audiences eat, shop, play; what their interests are; and what other apps they use.
What can I see using PubRev+ that I can't see on my own?
Do you know if your users go to the movies, McDonald’s, Burger King, a car lot, a mattress store, Target, Walmart? Do you know how often they go, and if they recently switched from one to another? Are your customers more likely than your competitors' to have Disney Plus or Netflix versus Amazon Prime Video? Do you use these insights to target future CTV/OTT or mobile campaigns?
Service
As well as providing an up to the minute technical solution, we also pride ourselves on delivering an old school level of customer service. You'll always be supported by human beings, never chat bots
Technology
We operate a full tech stack (DSP, SSP and publisher network). We're a one stop shop fro all your advertising needs
No matter whether you're fully up to date with the latest and greatest in advertising technology or you don't know what any of the acronyms above stand for, we will deliver your advertising message efficiently, accurately and cost effectively
We're compliant with all digital advertising standards and employ the very latest technology to minimize fraud
Politics
Do you know what your targets care about? If your answer is "yes," intent based ads are a must-have channel in 2024. "Free" apps make their money by selling data—including the location data and app installation fingerprint of devices—to advertisers. That means that your campaign can target any device based upon the apps a person uses and the places they visit. This is staggeringly powerful technology. Rather than go deep into the "adtech" weeds, we've put together four examples that demonstrate how to apply this cutting-edge technology. We're sure you'll see why behavioral profiles should be a pillar of your 2024 advertising strategy.
The Science of Intent Based Targeting Modern technology enables extremely precise targeting of a given device—as small an area as a 0.06 square mile radius or as "smart" as the blueprint of a given building or space on top of the app download fingerprint. This is achieved using the same satellite-based technology that enables Google Maps to pinpoint you on a map, Uber to send your driver to the right part of the block to pick you up, and Strava to track your latest run. "Free" apps offer their service for your data. Usually, apps collect your data, including location data and app installation fingerprint, and sell that data to publishers who sell advertising access to that audience to marketers.
If the publisher or advertiser wants, they can enrich that data by appending voter, purchase, and other data.. Example: Don Jr. takes a ride-sharing app to the Washington Nationals baseball game and he's swiping on a dating app along the way. The dating app collects the location data of Don Jr.'s phone and sells it to a publisher (along with lots of other data). A ticketing service wants Don Jr. to buy his next baseball ticket on their site so they go to the publisher and target all devices that were at Nationals Park during the sixth inning of each game. Stubhub ads then appear on Don Jr.'s phone within the various apps that he uses. This has been a common approach for marketers for 5+ years, but relatively new in the political space.
Let's talk ethics.
As a policy matter, PubRev+ believes that intent based targeting needs to be tightly regulated. Device IDs don't signal who the device owner is, such as populations that should be protected from certain content. PubRev+ is committed to using this powerful technology for good and will not spread disinformation or exploit vulnerable populations. NOTE: You should know that less scrupulous political operatives are using this technology for less ethical ends. We're not and won't.